SCOPE OF WORK
Brand refresh.
Campaign strategy.
Estate brochure and sales material.
Sales centre design and fitout.
Offsite billboards.
Press and online advertising.
Digital strategy.
PROJECT OVERVIEW
Riverton Jimboomba is a large-scale residential community located south of Brisbane in the fast-growing Logan City region. Evolution were engaged by AVJennings to create a unique collection of brand assets for the development, covering print and digital mediums as well as a sales office fitout.
The brand look and feel was focused around a river theme to tie in with the riverfront location. Featuring a series of core brand messages and images, these materials formed the basis of a targeted advertising strategy to launch the project into the marketplace.
