SCOPE OF WORK
Brand identity and style guide.
Location, aerial and lifestyle photography.
Sales office fitout.
Estate signage package.
Estate brochure and sales material.
Website and lead capture page.
Press and online advertising.
SEO and SEM campaign.
Digital strategy.
project overview
Halpine Central is an AVJennings townhome project that required an edgy brand that would resonate with buyers in Brisbane’s highly competitive North Lakes region. A strong colour palette sets the scene for a unique brand flavour, with brand materials making full use of the striking pink colour. A comprehensive photo shoot coupled with architectural renders helped create a strong visual story, allowing customers to see the full AVJennings vision of the completed development.
The purpose-built sales centre featured scale models of the unit designs, as well as 3D immersive software that allowed customers to ‘walk through’ each unit using a joystick controller. The marketing campaign employed a detailed online strategy, featuring SEO/SEM, digital advertising, lead generation and website.
