SCOPE OF WORK
Brand identity and style guide.
Location, aerial and lifestyle photography.
Sales office fitout.
Estate and builders signage packages.
Estate brochure and sales material.
Website and lead capture page.
Press, radio and online advertising.
Digital strategy.
project overview
This brand refresh for Big Sky Coomera delivered a new energy to what had become an outdated brand. New lifestyle photography, a new logo and completely new brand look and feel marked a bold new direction for the estate. The brand was built up around the ‘big’ theme, using a bubble device to give voice to the various key statements used to promote the estate. A giant voice bubble was also constructed as a dynamic visual sculpture piece, leading in to a next-generation sales centre.
The brand was executed across all mediums including print materials, website, lead capture page and more. The marketing strategy featured a core focus on digital activities utilising SEO/SEM, Facebook and online advertising and lead generation practices to attract quality enquiries.
