SCOPE OF WORK
Brand refresh.
Campaign strategy.
Location, aerial and lifestyle photography.
Sales office fitout.
Estate signage package.
Offsite billboards.
Exhibition package.
Project brochure and sales material.
Website.
PROJECT OVERVIEW
Created to capture the true essence of over 50s living, the new brand is designed to appeal to Good Life’s key audience, active over 50s and grey nomads who want to enjoy life to the full.
Through deliberate use of colour, copy, and lifestyle photography, our aim was to connect the brand with the target audience by portraying the lifestyle they desire.
